résumé :

LOU ROCCO CENTRELLA
www.linkedin.com/in/lourocco  – lourocco@gmail.com
847-230-4082 – Des Plaines, IL (Chicago suburb)


HIGHLIGHTS

• Web Manager, Senior Graphic Designer, Marketing Coordinator and Developer.
• Cost-saving achievements: (1) Moved all print materials in-house to reduce company costs by $50,000 per year. (2) Implemented Google Checkout as an electronic merchant to process event ticket purchases to save $15,000 per year. (3) Consolidated hosting servers.
• Proficient with Adobe Creative Suite, HTML and Convio. Skilled in MS Office, Techsmith Suite, CSS, FTP, administration networking and hardware installation. Knowledge of Razor’s Edge, ColdFusion, SQL, Crystal Reports, video/audio editing, codec’s, JavaScript, Fontographer and 3ds Max. Fifteen years experience with Apple and PC computers.
• Developed comprehensive social media marketing contest and national conference logos.
• Excellent communication and writing skills. Goal-oriented and creative.
• Artistic Director of four books. Designed and oversaw layout. Worked with printers.
  
  

EDUCATION
Drake University, Des Moines, IA
Bachelor of Arts in Journalism and Mass Communication, obtained May 2000
Major: Magazine Journalism, Minor: Graphic Design
           

WORK EXPERIENCE
DBSA, Chicago, IL - Nov 2008 – present                 
Web Manager

• Maintain and support HTML, graphics, donation processing and constituents on www.DBSAlliance.org, www.RebeccasDream.org and www.FacingUsContest.org.
• Designed National Conference logo, brochures, advertisements and other printed materials. Implemented social media marketing tools, contests and electronic merchant tools.
• Positioning organization to save costs and promote awareness. Manage interns/volunteers.
• Utilized Google Checkout to save $15k/year in online sales. Implemented free web tools.

GEOLEARNING, West Des Moines, IA - Jun 2000 – Jul 2008                 
Web Graphic Designer/Developer (Nov 2002 – Jul 2008)

• Branded client websites with logos, colors, CSSand HTML formatting
• Managed other designers, worked with developers, communicated with clients and tracked workflow of projects using the Agile method
• Branded eLearning client sites such as FedEx, Wellmark BCBS, Black & Decker and Cabela’s
• Major accomplishment: Created and maintained the Altiris Learning Center site design (learn.altiris.com) including the user interface, logo, welcome image, buttons, formatted text and implemented a clickable Flash map to allow students access to online courses
• Other site examples:
• NRF University wired (www.nrfuniversitywired.com)
  - Branded colors, updated fields in the database and
  used 3ds Max to implement logo in the lobby
• First Responder Training Center (www.njlearn.com)
  – Created the login page
• Learn Dell Free Courses (www.learndell.com/hsb/freecourses.cfm)
  – Implemented the banners, tables, headers and
  links on all free courses pages

Marketing Coordinator (November 2000 – November 2002)

• Maintained the corporate website (www.geolearning.com) including Flash movies, creative text, style sheets, graphics, illustrations and HTML code
• Major accomplishment: Took all of the print materials in-house to reduce company costs by $50k/year since 2000 and turn around projects faster
• Designed posters for tradeshows, business cards, envelopes, brochures, sales sheets, booklets, buttons, logos and all other materials. Worked closely with printers.
  
  

FREELANCE DESIGN
DREAM THEATRE COMPANY, Chicago, IL – www.dreamtheatrecompany.com
Creative Director

• Created corporate logo, posters, programs and all print materials